New Name for Beer at Constellation Brands

New Name for Beer at Constellation Brands

Message from Jim Ryan – Constellation Brands Beer Division

I am excited to share that today Crown Imports, our Brewery and Beer Operations are officially defined by one name - Constellation Brands Beer Division. Not only does this name change more appropriately reflect our new status as a fully-integrated commercial beer brewer, marketer and supplier and the #3 beer company in the U.S., it also reinforces our now significantly larger role within Constellation Brands − and firmly establishes our beer business as an equal counterpart to the Constellation Brands Wine & Spirits Division. Additionally, the name change reinforces Constellation’s total commitment to equip our beer business with the resources and investments it needs to further accelerate its momentum of sustainable growth.
While our name has changed, all that has made Crown Imports great remains the same, including our proven business model, our partner relationships, our strategy and leadership for beer. The same great team is running sales, marketing, distribution and government affairs in the U.S. − with the added benefit of enhanced investment, resources and commitment from Constellation to fully support our growth plans. Transitioning to the Constellation Brands name enables us to bring out the best in our business, our brands and external affairs so we can continue to drive industry-leading results across our portfolio.

For technical and regulatory reasons, the Crown Imports name will still be used for importing beer in the U.S., and will still appear on our beer labels, packaging, advertising tags, licenses and financial transactions. All other identity branding, including our signage, business cards, letterhead, promotional items, etc. will now switch to the Constellation Brands name.

Thank you for your support and continued partnership as we take this next exciting step forward together to further solidify our leadership in the U.S. beer industry. Please do not hesitate to contact me if you have any questions.

James P. Ryan
SVP, Corporate Affairs

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