Import Beer continues Growth

Import Beer continues Growth

Friday, June 6, 2014 Impact Databank: Imported Beer Posts Fourth Straight Year Of Growth In U.S. While the ongoing struggles of mainstream brews led the total U.S. beer market to decline 1.5% to 2.7 billion (2.25-gallon) cases last year, the imported beer segment enjoyed its fourth consecutive year of growth in 2013. Imported beer grew 2% to 400 million cases in the U.S. last year—up from 392 million cases in 2012—and continues to work back to its high-water mark of just under 410 million cases, achieved in 2007. Imports now hold a collective 14.8% share of the U.S. beer category, according to the U.S. Beer Market: Impact Databank Review and Forecast.
Mexican beers continue to be the growth engine for the import segment. Top Mexican brand Corona Extra, marketed by Crown Imports, rose 2.4% to 103.1 million cases last year to become the fifth-largest beer brand in the U.S. overall, overtaking Anheuser-Busch InBev’s Natural Light. Corona Extra, which comprises one-quarter of the imported beer market, has stayed on the upswing four years running, and offshoot Corona Light is also in growth, up 1% to 14.3 million cases in 2013. Crown Imports’ other key Mexican brand, Modelo Especial, continued its 20-year run as an Impact “Hot Brand” last year with 18% growth to 50.9 million cases. Since 2010, Modelo Especial has grown by 63% in the U.S. market.
Another Mexican brand, Heineken USA’s Dos Equis Lager, also earned 2013 Hot Brand honors, with 17% growth to 16.2 million cases. Dos Equis Lager now owns the number-five spot among imported beers in the U.S., and has replaced Tecate as Heineken USA’s second-largest brand, behind its namesake Dutch lager. Tecate, which declined 3% to 15.6 million cases last year, depends more on Hispanic drinkers than Dos Equis or Corona, and has suffered from high unemployment within that demographic. Tecate Light, however, continued to prosper in 2013, growing 16% to 2.3 million cases to win a Hot Brand award.
One non-Mexican import that continues to see impressive U.S. growth is Stella Artois, which reached 22.1 million cases on a 12% advance in 2013. The Anheuser-Busch InBev-owned Belgian import has grown 64.7% since 2010. Among other European brews, the Heineken brand declined 1.6 million cases last year to 55.1 million cases, and has lost more than 14 million cases since its peak in 2007. Meanwhile, Diageo’s Guinness was up 1% in the U.S. in 2013 to 14.3 million cases.  (Shanken News Daily - June 6, 2014)

22 comments (Add your own)

1. Katkeetry wrote:
Does Zithromax Affect Birth Control Pills cialis for sale Keflex Effects On Pregnancy

Wed, April 25, 2018 @ 1:20 PM

2. Elljegree wrote:
Amoxicillin Strain Bacteria cialis 5mg Cheap Misoprostol

Mon, June 4, 2018 @ 12:10 PM

3. Aaroncog wrote:
wh0cd132413 150 mg viagra

Sun, June 24, 2018 @ 10:15 AM

4. Aaroncog wrote:
wh0cd132413 generic tadalafil 40 mg

Sun, June 24, 2018 @ 11:15 AM

5. Aaroncog wrote:
wh0cd132413 viag

Sun, June 24, 2018 @ 7:09 PM

6. Billydof wrote:
wh0cd132419 PROPECIA

Sun, June 24, 2018 @ 7:23 PM

7. Thomasfar wrote:
Howdy! canadian pharmacy viagra online beneficial web site.

Thu, August 9, 2018 @ 9:36 PM

8. Thomasfar wrote:
Hello! online pharmacy oxycodone great website.

Fri, August 10, 2018 @ 6:40 AM

9. Thomasfar wrote:
Hello there! canadian online pharmacy excellent site.

Fri, August 10, 2018 @ 7:29 PM

10. Thomasfar wrote:
Hello! online canadian pharmacy review beneficial internet site.

Sat, August 11, 2018 @ 6:22 AM

11. Melvinfet wrote:
Hi there! buy real propecia online excellent web site.

Mon, August 13, 2018 @ 5:43 PM

12. Melvinfet wrote:
Hi there! can i buy propecia in china excellent site.

Tue, August 14, 2018 @ 8:54 AM

13. Melvinfet wrote:
Hi there! how to buy propecia in australia beneficial internet site.

Tue, August 14, 2018 @ 7:51 PM

14. Melvinfet wrote:
Hello! cheap alternative to propecia excellent internet site.

Wed, August 15, 2018 @ 7:54 AM

15. Melvinfet wrote:
Hi there! best place to buy propecia excellent web site.

Wed, August 15, 2018 @ 5:23 PM

16. BrucePaw wrote:
Hello! best online pharmacy for viagra great site.

Wed, August 15, 2018 @ 6:53 PM

17. BrucePaw wrote:
Hi! best online pharmacies canada very good web page.

Fri, August 17, 2018 @ 3:25 AM

18. BrucePaw wrote:
Hello! canadian pharmacy buy without a prescription great website.

Fri, August 17, 2018 @ 4:56 PM

19. JoshuaDeada wrote:
Hi! canadian pharmacy viagra brand excellent internet site.

Fri, August 17, 2018 @ 6:47 PM

20. JoshuaDeada wrote:
Hi! aderol xr online pharmacy excellent internet site.

Sat, August 18, 2018 @ 4:13 AM

21. JoshuaDeada wrote:
Hi! online pharmacy uj great web site.

Sat, August 18, 2018 @ 3:23 PM

22. JoshuaDeada wrote:
Hello! online pet pharmacy beneficial web site.

Sat, August 18, 2018 @ 11:24 PM

Add a New Comment


Comment Guidelines: No HTML is allowed. Off-topic or inappropriate comments will be edited or deleted. Thanks.

Learn More:

Learn more about NABI membership or if you have a question about importing an alcohol beverage into the United States, please do not hesitate to call us at (202) 393-6224.